What is “man up” in reference to?

“Man up” is #4 on the Google Trends list.  Why?

 

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“Man Up” is

(Phrases taken from the Urban Dictionary)

The ABC TV series is probably the idea people have in mind when searching on it. Official website

Of course the CBS news article points out:

Unfortunately, most critics felt that the show’s tried-yet-true genre of men being boys failed to hit a comedic chord. ABC’s new sitcom "Man Up!" only received a 39 out of 100 on ratings aggregate Metacritic, due to what most critics pointed out as an unfunny, overly used premise.

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